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In 2013, Brandon Truaxe founded Deciem, known as "the abnormal beauty company," with the goal of raising transparency in the beauty industry. The company's portfolio includes six brands; The.


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Truaxe died in January 2019, aged 40, after falling from his apartment in downtown Toronto. "Having lived through working at DECIEM in 2016, I was fortunate enough to witness first-hand the.


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Deciem's tagline is "the abnormal beauty company," and the heading on Truaxe's online bio proclaims "The CEO is screwed up." Given that, unusual comments from the boss would seem to be part the.


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Deciem and the Ordinary changed skin care forever - Vox Deciem fueled the skin care boom. Then it almost went bust. The inside story of how the beauty company and its controversial founder.


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Toronto-based skincare brand Deciem, which bills itself as The Abnormal Beauty Company, is being sold to U.S. cosmetics giant Estee Lauder. (Keith Whelan/CBC) Skincare business Deciem's slogan,.


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Brandon Truaxe, the controversial and enigmatic founder of Deciem, the upstart Canadian company behind the hugely popular The Ordinary skin care line, has died. Two sources told CBC News Monday.


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Brandon Truaxe (born Ali Roshan; 19 June 1978 in Tehran - 20 January 2019 in Toronto), was an Iranian-Canadian.He was a computer scientist and cosmetics entrepreneur known as the founder of DECIEM, the Toronto-based beauty company.He made headlines first for launching 10 cosmetic brands at once and then for being the brain behind the brand The Ordinary with clinical formulations at modest.


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